Boutique Hotels Go to College Towns. Salem, Virginia Teaches the Class in Salem

Boutique Hotels Go to College Towns. Salem, Virginia Teaches the Class

Hilton spent $210 million to acquire the Graduate Hotels brand, a smaller, boutique hotel chain that caters almost ...

Boutique Hotels Go to College Towns. Salem, Virginia Teaches the Class

Tara Rigatti, general manager of nearby Rowland Hotel, says, "As a Roanoke College graduate, the owner, Roger Neel Jr., felt that there was a need in Salem, VA, for a boutique hotel and upscale ...

Boutique Hotels Go to College Towns. Salem, Virginia Teaches the Class

One prime example: the Rowland Hotel in Salem, Virginia, sets a high standard for others to follow. In their recent industry analysis, IBISWorld values the United States’ boutique hotels industry at ...